Dr. Rhoads is President and CEO for Enterprise Technology Management Associates, a consulting firm that specializes in helping clients maximize their technology investments. She also shares her expertise at Kutztown University where she is an Associate Professor in the College of Business.

Dr. Rhoads started her career by building Computer Educational Services, a highly successful computer training and consulting firm. After selling the company to Hi-TECH Connections, a local systems integrator, she continued to grow the business - by 300% within two years. She eventually left the company she built and moved to Maryland to take a job as Vice President in the credit card industry - first at MBNA and then at First USA, both in Wilmington Delaware. There she advised senior management on making better technology decisions and improved processes throughout the firms.

She moved on to become Chief Technology Officer at two internet startups: Millstar, an e-commerce software development company, and Commercelinks.net, a company developing a new use for videoconferencing: Live Video Customer Service.

Dr. Rhoads is and has been active in many professional organizations including the Society for Advancement of Consulting, Berks County Chamber of Commerce Technology Committee, Society for Information Management, Association of Information Technology Professionals, and Women In Technology International (WITI).

She has received many honors in her life including a quarterly President's Mile High Award at Hi-TECH Connections, a Financial Excellence Award from MBNA, and being featured for Women In Science and Technology by WITI.

She has been published and quoted in numerous articles in InfoWorld, CIN Journal, ComputerWorld, ERP Journals, CIO Insights as well as on exclusive web sites such as Executive Suite, and Chief Officer. Her articles have been translated into several languages, and she is a sought-after keynote speaker.

During her training days she wrote over 60 instructional manuals, and currently writes a bi-weekly column for the Eastern Pennsylvania Business Journal. She is currently working on a book about Technology Decision Making.

She has a Doctorate in Educational Technology from Lehigh University, and a Master's degree from Temple University. Her undergraduate degree is from Kutztown University.