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ETM Associates, Inc. (Enterprise Technology Management Associates, Inc.) was incorporated in Delaware in 2001. In 2012 the company changed its name and its focus. Instead of technology and strategic management consulting, as described by these web pages, the newly-named organization, HPL Consortium, Inc. is focused on developing technology tools and processes to help people and groups connect toward Health and Prosperity through Leadership. Check out our new website: and find out what's been happening lately.

   Press Release
Reviewers Call New Book with Quirky Language an "Essential Read" and "Just What You Need"

September 24, 2008

PHILADELPHIA -- Caroline Geck, a book reviewer for Library Journal (the oldest and most respected publication covering the library field and considered to be the “bible” of the library world) has reviewed a new book by CJ Rhoads "The Entrepreneur's Guide to Managing Information Technology" by Praeger Publishers (2008).  Rhoads is the CEO of consulting firm ETM Associates, Inc., an Associate Professor at Kutztown University's College of Business, an avid researcher, and a sought-after speaker.

Geck stated that Rhoads uses stories from her experiences and quirky language such as "pounce like a panther," and the "bleeding edge" to stress the importance of executives continually reexamining their Information Technology strategies.  Geck noted that the book provides practical guidance and methods to minimize risks and maximize benefits, and calls it an "essential read for business professionals at all levels", even promoting it as a textbook alternative in an academic business program.

The sentiment was reiterated by Angelo Bristow who reviewed the book for Eastern Pennsylvania Business Journal.  Bristow noted that entrepreneurs can "skip the nervous breakdown" caused by the struggle with information technology problems by reading this book.  She describes the book chapter by chapter, echoing some of the advice such as the five keys to overcoming resistance to new technology and how to figure out the optimum time to invest in new technology. She summarizes by stating that "If you're a business owner or manager who has become painfully aware of how little you know about information technology, this book may be just what you need to unravel that technology knot."

"Managing Information Technology" is the latest in the "The Entrepreneur's Guide to..."  series designed to help business owners succeed in building their organizations.  Jeff Olson, the acquisition editor at Praeger had the idea for the series a few years ago. He describes the purpose; "We wanted to provide a complete library of resources that will guide entrepreneurs and small/family business owners through all of the facets of their business, with in-depth information presented in an accessible and user-friendly format".  To date there are three other books in the series; "The Entrepreneur’s Guide to Managing Growth and Handling Crises" by Theo J. van Dijk, "The Entrepreneur’s Guide to Writing Business Plans and Proposals" by K. Dennis Chambers, and "The Entrepreneur’s Guide to Hiring and Building the Team" by Ken Tanner.  The next two books to be released will be "The Entrepreneur's Guide to Successful Leadership" by Dan Goldberg and Don Martin, and "The Entrepreneur's Guide to Marketing" by Robert F. Everett.

ABOUT ETM Associates, Inc.

ETM Associates, Inc. consultants are experienced senior-level executives who work with an exclusive client list on long-term strategies.  CJ Rhoads, CEO and Founder, helps organizations who are having difficulty with enterprise-wide projects which, if successful, would result in added value of more than a million. Her main clients are of two types: small information technology firms with operational challenges needing leadership guidance, and large corporations from any industry with long term issues with managing their information technology which must be resolved.  Founded in Delaware in 2001, the firm is currently based in Douglassville, just outside of Philadelphia, PA.  Consultants, however, work on projects all over the world.  More information can be found on the website at

Dr. CJ Rhoads is also an Associate Professor in the College of Business at Kutztown University in Pennsylvania, just north of Philadelphia.  She can be reached through her university office at 610-683-4703 (, or through her ETM Associates business office at 484-332-3331 (

Contact: Stella Deeble,
ETM Associates, Inc.
PO Box 564, Douglassville, PA 19518

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